Blurring the Lines
Between HR & Marketing
Employer brand is the key differentiator when it comes to attracting and retaining top talent.
The strategies that marketing uses to attract new customers can be used by Human Resources teams. This webinar will share insights on how to use marketing strategies to create an employer brand that attracts, recruits, onboards, and engages employees in today’s tight candidate market.
Meet the Speaker
Staci Johnson, VP of Marketing, Roth Staffing
Staci Johnson is the Vice President of Marketing at Roth Staffing Companies, L.P. She serves as the President of the American Staffing Association’s marketing committee and is a featured webinar panelist for Inavero, a global research leader that conducts the largest satisfaction survey of staffing clients and candidates. As the marketing leader of a workforce solutions company, Staci blurs the lines between marketing and HR on a daily basis. Integrating marketing strategies with the HR vision has led the Roth organization to unprecedented recognition as a leader in workplace culture.
Staci received the Gold Stevie Award for Marketing Executive of the Year in 2015 at the American Business Awards. She has an M.A. in Communication Studies from University of California at Davis and a B.A. in Television Production from San Francisco State
